Cambridge return once again to London Book Fair in 2022 at Olympia. A different look from their previous stands, however, replacing their familiar bookshop front artwork on the back wall with an abstract image of their brand colours. The bold new look extends to other elements such as the purple carpet and graphics, in-keeping with their branding. Updating your stand with the current trends not only keeps things fresh but also creates an inviting space and shows your company is both current and relevant, whilst remaining true to your brand.